In 2015 Alister & Paine Magazine–the digital magazine for 21st century executives–worked with Ferrari to provide creative content for the 553 horsepower California T.

We were given one of these beauties for a trip from Yosemite to Napa, where we reviewed and photographed the car before launching a branded content campaign with a native advertising component.

ABOUT THE PROJECT

Ferrari’s North American PR firm worked with Alister & Paine Magazine to develop an editorial on their lightning fast California T. In the end, Ferrari was so happy they reached out to license the photography. In bocca al lupo!

MY ROLE

In addition to being the official test-driver, I was the Creative Director tasked with overseeing location scouting for the photoshoot, photography, managing the editorial component, and building the social and native advertising strategy.

553

HORSEPOWER

954,000

PEOPLE REACHED

2015 Ferrari California shot at Lynmar Estate in Sonoma, CA by Brian Aitken
2015 Ferrari California shot at Lynmar Estate in Sonoma, CA by Brian Aitken
2015 Ferrari California shot at Lynmar Estate in Sonoma, CA by Brian Aitken
2015 Ferrari California shot at Lynmar Estate in Sonoma, CA by Brian Aitken
2015 Ferrari California shot at Lynmar Estate in Sonoma, CA by Brian Aitken
2015 Ferrari California shot at Lynmar Estate in Sonoma, CA by Brian Aitken

OGNI MORTO DI PAPA!

Italians have a saying for something that’s so incredibly rare it’s as uncommon as the passing of a pope. That’s what this project was like. A once in a lifetime opportunity? Hopefully not, but I might just say an extra prayer just in case.