AXE & COMPASS regularly runs campaigns on Social Media platforms like Facebook, Instagram, Pinterest, Foursquare, Twitter, and LinkedIn with amazing success.

ABOUT THE PROJECT

In 2016, AXE & COMPASS was hired to help a national restaurant conglomerate increase foot traffic in their restaurants. We started with a pilot test for five restaurants and leveraged hyper-local targeting and interest segmentation to get consumers to redeem special coupons and promotions. We exceeded industry benchmarks for coupon redemption rates by nearly 300%.

OUR ROLE

We worked with the client’s marketing agency to build the Paid Media Strategy which ultimately resulted in advertising with Facebook Canvas–Facebook’s newest mobile only native ad unit–Instagram, Foursquare, and Google. We then executed the campaign, provided daily optimization recommendations, and created jargon-free reports on a regular basis.

1,420,000

PEOPLE REACHED

19,667

BRAND ENGAGEMENTS

14.5%

REDEMPTION RATE

*Campaign still active. Outcome based on current performance projections.